Certification

Course: Optimize Lifecycle Revenue Processes

Enable Effective Conversion At Every Stage Of The Buying Cycle

February 13th, 2024

Summary

In this course, you’ll explore how to align your actions with prospects to a well-orchestrated revenue process based on the Forrester B2B Revenue Waterfall™. The course takes 2 to 3 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed revenue optimization readiness assessment that will help you identify the next steps to help your organization optimize the lifecycle revenue process.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.