Course: Optimize The Revenue Engine For Growth

Use The Forrester B2B Revenue Waterfall™ To Better Understand And Communicate About Opportunities

February 12th, 2024


In this course, you’ll learn how your organization can recognize opportunities to plan and manage revenue growth via the Forrester B2B Revenue Waterfall™. The course takes 3 to 4 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed waterfall implementation readiness questionnaire that will enable you to optimize the revenue engine for B2B marketing operations.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.