Course: Plan And Activate Adaptive Programs

Transform The Daily Hunt For Leads Into Optimized Paths For Growth

February 14th, 2024


In this course, you’ll learn how to capture intent signals from wherever they emerge in an ecosystem so potential buyers can be guided into optimized pathways for growth. The course takes 3 to 4 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed account-based marketing (ABM) charter that will help you align and prepare an ABM initiative.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.