Summary
In this course, you’ll learn how to capture intent signals from wherever they emerge in an ecosystem so potential buyers can be guided into optimized pathways for growth. The course takes 3 to 4 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed account-based marketing (ABM) charter that will help you align and prepare an ABM initiative.
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