Summary
In this course, you’ll explore the four main components of a successful B2B marketing strategy that aligns your organization to deliver value to customers — while also setting the stage for retention and growth. The course takes 3 to 4 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed buyer audience framework template that will guide you through the steps to define target audiences and improve go-to-market effectiveness.
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