Certification

Course: Plan For Audience Centricity

Better Define And Understand Your Target Audience To Improve Your Go-To-Market Effectiveness

February 14th, 2024

Summary

In this course, you’ll explore the four main components of a successful B2B marketing strategy that aligns your organization to deliver value to customers — while also setting the stage for retention and growth. The course takes 3 to 4 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed buyer audience framework template that will guide you through the steps to define target audiences and improve go-to-market effectiveness.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.