Summary
In this course, you’ll learn to leverage the Forrester Postsale Customer Lifecycle Framework to ensure your customers recognize value and develop deep loyalty. The course takes 3 to 4 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed customer marketing competencies template that addresses three key areas: customer loyalty and retention, customer advocacy, and customer growth (cross-sell/upsell).
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