Course: Retain And Grow Existing Customers

Focus On The Postsale Engagement Strategies Necessary For Customers To Stay, Grow, And Advocate

February 13th, 2024


In this course, you’ll learn to leverage the Forrester Postsale Customer Lifecycle Framework to ensure your customers recognize value and develop deep loyalty. The course takes 3 to 4 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed customer marketing competencies template that addresses three key areas: customer loyalty and retention, customer advocacy, and customer growth (cross-sell/upsell).

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.