Course: Understand Your Market

Gain A Deep Understanding Of Your Audience To Select Market Opportunities

February 15th, 2024


In this course, you’ll learn how to look for, assess, and choose new and existing growth opportunities using the Forrester Market Landscape Model. The course takes 3 to 4 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed template to go through the key activities in selecting and recommending a growth opportunity.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.