Create A Brand Purpose Framework

July 3rd, 2023
With contributors:
Mike Proulx , Bruna Venicio


Forrester’s Brand Purpose Framework guides marketers to create a brand framework that helps their company and partners understand what consumers and employees think their brand stands for. Marketing and advertising agencies often lead this process, which means that communication platforms dictate the brand framework. Forrester’s Brand Purpose Framework aims to go beyond communication to establish a long-term view of the brand.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.