Trends Report

Create A Connected Communications Plan For The Post-Digital Era

February 5th, 2014
TS
Tracy Stokes
With contributors:
Elizabeth Perez , David Cooperstein

Summary

Over the past decade, digital triggered an explosion of marketing complexity, leaving a fragmented landscape in its wake and rendering traditional communications planning obsolete. In this post-digital age in which digital encompasses everything from search and social to TV and products, chief marketing officers (CMOs) must fuse together communications across online and offline channels. This report will show CMOs how a unifying platform serves to create a connected communications plan. This unifying platform must 1) connect to customers through an emotional action, 2) communicate the connected story across the best channels, and 3) define contextual connections that matter.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.