Best Practice Report

Create A Seamless App Update Experience

Rely On “Carrot” Rather Than “Stick” Tactics To Drive Mobile App Updates

May 3rd, 2023
Julie Ask, null
Julie Ask
With contributors:
Fiona Swerdlow , Taylor Hansen


Fifty-eight percent of US online adults allow mobile apps to update automatically on their smartphones, while 31% of US online adults still do so manually, per Forrester’s February 2023 Consumer Pulse Survey. This report explains how brands can motivate consumers to keep apps current by clearly communicating the value of the new version, giving consumers virtual tours of the new features, and ensuring that usernames, passwords, preferences, etc., are carried over to the new version of the app.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.