Fifty-eight percent of US online adults allow mobile apps to update automatically on their smartphones, while 31% of US online adults still do so manually, per Forrester’s February 2023 Consumer Pulse Survey. This report explains how brands can motivate consumers to keep apps current by clearly communicating the value of the new version, giving consumers virtual tours of the new features, and ensuring that usernames, passwords, preferences, etc., are carried over to the new version of the app.