Creating a Lasting Impact at Sales Kickoff: Three Steps for Emerging-Company Marketing Leaders

Marketing's role at sales kickoff is to demonstrate the opportunities available to sales and how it plans to help reps overcome challenges and achieve their goals. To capture the sales team’s mindshare, marketing must craft a story that defines how it will help the organization reach its revenue targets. To ensure a lasting impact at kickoff, marketing can deploy a three-step process to develop, execute and continually educate sales on how marketing can contribute to its success.