Summary
Sales organizations have traditionally used CRM sales force automation (SFA) software to track leads and opportunities and manage contacts, accounts, pipeline, and forecasts to increase the sales team's efficiency and effectiveness. However, these core SFA capabilities do not support the needs of the modern buyer who demands streamlined, yet personalized, interactions over a range of increasingly digital, self-service, and mobile touchpoints. This report helps application development and delivery (AD&D) professionals navigate the current ecosystem of sales automation applications that extend the power of core SFA.
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