Crowe Horwath: The Rise Of Content Strategy And Operations

January 1st, 2018

Christine Polewarczyk

Summary

Most B2B organizations are somewhere on the path to maturity of content strategy and operations — often in the early stages. Crowe Horwath’s siloed and disjointed practices for content planning, development and distribution across business service and industry areas were affecting marketing performance. Crowe Horwath established a content strategy and operations function to manage the complete content lifecycle, which dramatically streamlined content processes and improved results in lead generation nurture and publishing programs.

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