Case Study

Crowe Horwath: The Rise Of Content Strategy And Operations

January 1st, 2018

Summary

Most B2B organizations are somewhere on the path to maturity of content strategy and operations — often in the early stages. Crowe Horwath’s siloed and disjointed practices for content planning, development and distribution across business service and industry areas were affecting marketing performance. Crowe Horwath established a content strategy and operations function to manage the complete content lifecycle, which dramatically streamlined content processes and improved results in lead generation nurture and publishing programs.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.