Trends Report

Cruise eBusiness: Shape Up Or Ship Out

What US Leisure Travelers Planning Cruises Online Want — And How To Give It To Them

May 5th, 2008
With contributor:
Kate van Geldern

Summary

The recent US economic decline is hard felt by the travel industry, and cruise suppliers and online travel agencies are no exception. Record high fuel prices are sending the cruise industry into fuel surcharge territory. To battle the soft economy and advance online sales of cruises in 2008, travel eBusiness professionals must start by understanding the basics of online cruise planning. Fifteen percent of US online leisure Lookers and 18% of Bookers recall researching a cruise online in 2007. Details about destinations are most important to travelers researching and booking cruises online, overshadowing information about cruise ships and onboard activities. Engaging travelers planning cruises online with relevant and desirable technologies like video and interactive help will enable you to improve your eBusiness and channel strategy.

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