CSC: Building Account-Based Marketing

January 1st, 2018

Summary

Account-based marketers must develop effective engagement strategies based on actionable insights about accounts and key individuals within those accounts. CSC developed an ABM platform to develop and share individual- and account-level insights with its sales teams in near real time. While technology integration was an important part of CSC’s initiative, another key factor was the organization’s ABM center of excellence.

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