CSC's Positioning: Putting Experience Before Vision

Customers have long regarded CSC as an old-fashioned IT outsourcer with strong technical skills but a lack of deeper business expertise. Our assessment, however, unveils a different type of company. We found a strong orientation toward business technology (BT) in its corporate positioning and a solid business orientation in its services positioning. While CSC does not deliver a strong, visionary BT statement, it does articulate the business objectives associated with its flexible services that reflect the custom business needs of each client. CSC also benefits from good stakeholder alignment at the field sales level, but it needs more stakeholder orientation in its services messaging.