Summary
Customer advisory boards (CABs) are an excellent — though expensive — mechanism for organizations to engage with their most important and influential customers. Adding virtual CABs to the advisory board strategy can help customer marketers drive deeper and broader engagement in a variety of ways. As with in-person CABs, organizations must use proper preparation and engagement techniques to conduct virtual CABs. In this report, we explore the pros and cons of supplementing, growing, or enhancing the reach of CABs by employing a virtual approach.
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