Best Practice Report

Customer Advocacy Strategies for New Markets

January 1st, 2018

Summary

Managing customer advocacy assets and interactions is challenging but essential to success in a new market. When pursuing a new market, B2B marketers must take a structured approach to supporting the sales force with advocacy assets. Leverage advocacy assets from adjacent markets and expedite the recruitment of new advocates to support the new market’s needs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.