Best Practice Report

Customer Communities: Launch Best Practices

January 1st, 2018
Lisa Nakano, null
Lisa Nakano


B2B customers seek a sense of connection and community, and online communities are a primary way for companies to deliver this experience. While successful communities support deeper relationships and loyalty with customers, many never have a chance to produce these benefits due to lackluster launches. In this report, we explain five required steps for making a community launch successful.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.