Customer Community Recruitment: Best Practices

January 1st, 2018

Lisa Nakano

Summary

Although online customer communities have gained popularity as powerful vehicles for customers to engage with one another, it’s not enough to simply create a customer community and hope it will thrive on its own. Ongoing member recruitment is key to sustaining activity and enabling a customer community to thrive. In this report, we outline a four-step process for recruiting customers to participate in an online community.

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