Customer Community Recruitment: Best Practices

January 1st, 2018

Summary

Although online customer communities have gained popularity as powerful vehicles for customers to engage with one another, it’s not enough to simply create a customer community and hope it will thrive on its own. Ongoing member recruitment is key to sustaining activity and enabling a customer community to thrive. In this report, we outline a four-step process for recruiting customers to participate in an online community.

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