Best Practice Tool

Customer Engagement During A Pandemic: Best Practices Illustrated

Use Our Customer Engagement Checklist To Vet Your Campaign

July 21st, 2020
Amit Bhatia, null
Amit Bhatia
With contributors:
Ashutosh Sharma , Sukriti Dangi , Bill Nagel


Plummeting sales in the wake of COVID-19 has made relentless customer engagement the new black. As brands flood customers with pandemic-related messages, their quality and relevance can quickly become suspect. The tool associated with this report provides a checklist that customer experience professionals can use to test campaign quality before launch. It illustrates these best practices with more than 50 examples of brand campaigns and rates how they fare against our checklist.

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