Model Overview Report

Customer Experience Demands Outcome-Oriented Data Governance

November 16th, 2018
With contributors:
Jeremy Vale , Gene Leganza , Henry Peyret , Elizabeth Hoberman


Data governance programs often start with a burst of enthusiasm and then fade away. This creates peaks and valleys in an organization’s ability to know its customers and engage relevantly with them. Enterprise architects must establish sustainable governance that improves customer experience and supports line-of-business objectives. This report provides a data governance framework that leads to just that.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.