Customer Experience Market Insights, 2022

January 17th, 2023

With contributors:

Rick Parrish , Daniel Portillo , Shayna Neuburg

Forrester clients regularly ask us about trends in customer experience (CX) measurement strategies. Forrester’s 2022 State Of VoC And CX Measurement Practices Survey asks CX measurement leaders worldwide about their current and future priorities and needs. This report highlights the current focus, preferences, challenges, and opportunities for CX measurement pros. Technology providers in this space can leverage these insights to understand the current market better and position themselves to deliver on the unmet needs of CX measurement professionals.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.