Summary
Forrester clients regularly ask us about trends in customer experience (CX) measurement strategies. Forrester’s 2022 State Of VoC And CX Measurement Practices Survey asks CX measurement leaders worldwide about their current and future priorities and needs. This report highlights the current focus, preferences, challenges, and opportunities for CX measurement pros. Technology providers in this space can leverage these insights to understand the current market better and position themselves to deliver on the unmet needs of CX measurement professionals.
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