Customer Experience Market Insights, 2024

August 16th, 2024

Rick Parrish Vice President, Research Director

Michael Kearney

With contributors:

Emanuella Santos , Shayna Neuburg

Forrester clients regularly ask us about trends in customer experience (CX) teams and strategies. Forrester’s State Of CX Teams Survey, 2024, asks CX professionals worldwide about their programs’ current and future priorities and needs. This report highlights CX programs’ current responsibilities and objectives, budget plans, and initiatives, as well as which technologies and consulting services they use and expect to use. Providers in this space can leverage these insights to better understand the current market and position themselves to deliver on the unmet needs of CX programs.

Want to read the full report?

This report is available for individual purchase ($1495).

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