Customer Insights and Analytics: Business Requirements

January 30th, 2019

Summary

B2B organizations are investing in technology to gather, analyze and activate customer insights and feedback. Understanding the business requirements for customer insights and analytics enables leaders to meet these requirements with people, processes and technologies. Technologies must be evaluated according to their ability to support these business requirements.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.