Summary
When we published the first customer insights (CI) services landscape in 2011, the market was in the throes of change. As CI pros were facing the explosion of channels like social and mobile, a plethora of new service providers were emerging with the promise of better customer engagement and marketing optimization. Three years later, have they delivered? Or are CI pros still struggling to find the right partners to navigate the complexities of the age of the customer?
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).