Customer Loyalty Champion Networks: Defining And Recruiting

Many customer experience practitioners constantly feel like champions battling on their customers’ behalf. Forming a team or network of champions that understands, internalizes, and acts on customer feedback and insights can help practitioners win the fight to keep customers happy. The customer loyalty champion network plays a pivotal role in expanding the depth and breadth of an organization’s move toward customer-centricity. In this report, the first in a series, we define customer loyalty champion networks and explain how to recruit the best-suited network members.