Best Practice Report

Customer Relationship Nurture: Building an Execution Framework

January 1st, 2018


Supporting and engaging customers post-sale requires a consistent approach similar to what marketers have created for lead nurturing, but with different goals. Lifecycle nurturing focuses on what customers need in order to get the most value from their investments and become brand advocates. Use a consistent nurture framework to determine the right approach and message structure for different types of accounts and the customer roles within them.

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