Trends Report

Customer Success Services Codify Critical Customer Interactions

March 30th, 2020


Create a virtuous cycle by identifying the most effective customer success activities. Take inspiration from leaders like Oracle in assembling a bundle of customer success services. After onboarding customers, build on the momentum with services that enhance the relationship. Use research and journey mapping to mark which services are useful at which stage in the customer lifecycle.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.