Best Practice Report

CX Essentials

The Basics Of Customer Experience In Plain Language CX Pros Can Use To Explain It To Colleagues

August 2nd, 2021
With contributors:
Katy Tynan , Harley Manning , Amelia Nickels , Shayna Neuburg


Many business and technology leaders undermine their own companies and careers when they make decisions related to customer experience (CX). How? By basing their decisions on a wrong understanding of it. And CX pros willing to explain it have a hard time knowing where to start because they’re immersed in CX every day. This report distills the basics of CX into a 5-minute read with explanations in plain language that CX pros can use when communicating with colleagues to help them tap the power of great CX to drive success.

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