Dashboard Guidelines: Customer Experience

January 1st, 2018

Lisa Nakano

Summary

Historically, B2B customer experience has been viewed anecdotally or measured by event execution, survey results, or content consumption. However, understanding how to apply a standardized measurement approach is important to fully demonstrate the impact of the customer experience function. In this report, we present dashboard parameters for measuring and validating the contributions of the customer experience function to the accomplishment of business goals.

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