Data Snapshot

Data And AI Transformation Is The Most Important Activity For Digital Transformation

March 14th, 2024
Manuel Geitz, Principal Analyst
Manuel Geitz Principal Analyst
With contributors:
Linda Ivy-Rosser , Hannah Murphy

As new trends emerge, digital transformation priorities shift as well. The generative AI (genAI) hype has manifested in the responses to Forrester’s Business And Technology Services Survey, 2023, which asked services decision-makers who have a role in their organization’s transformation what will be or are the most important activities that their organization undertakes as part of its transformation. The leading activity was data and AI transformation (35%); however, in close second was infrastructure modernization (32%). This data snapshot shows that while organizations are reflecting the latest trends in their transformation roadmaps, they’re also prioritizing the necessary groundwork to implement them.

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