Trends Report

Data And Instinct: Design Methods At Work

September 14th, 2016
AB
Allegra Burnette
With contributors:
Harley Manning , John Dalton , Ryan Trafton , Kelly Price , Kara Hartig

Summary

Data is an increasingly important tool in our CX arsenal, helping us understand customer needs and tailor individual experiences. At the same time, design has emerged as a recognized business differentiator. This report looks at how customer experience (CX) professionals can use design practices to bring data and instinct together in the service of masterful experience design, keeping an eye on both big-picture planning and small-detail execution along the way.

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