Trends Report

Data And Instinct: Design Methods At Work

September 14th, 2016
Allegra Burnette, null
Allegra Burnette
With contributors:
Harley Manning , John Dalton , Ryan Trafton , Kelly Price , Kara Hartig


Data is an increasingly important tool in our CX arsenal, helping us understand customer needs and tailor individual experiences. At the same time, design has emerged as a recognized business differentiator. This report looks at how customer experience (CX) professionals can use design practices to bring data and instinct together in the service of masterful experience design, keeping an eye on both big-picture planning and small-detail execution along the way.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.