Summary
Data is an increasingly important tool in our CX arsenal, helping us understand customer needs and tailor individual experiences. At the same time, design has emerged as a recognized business differentiator. This report looks at how customer experience (CX) professionals can use design practices to bring data and instinct together in the service of masterful experience design, keeping an eye on both big-picture planning and small-detail execution along the way.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).