Data Audit: Conducting A Port-Of-Entry Analysis

January 1st, 2018

Julian Archer

Summary

Despite the increasing emphasis on data privacy, today’s B2B sales and marketing functions often still have little visibility into how data enters their systems. Incomplete, non-compliant, inaccurate, and duplicate data frequently infiltrates the technology that marketing relies on to execute programs and tactics. In this report, we describe a three-step process for auditing sales and marketing data ports of entry, interpreting the results, and taking action in response to the findings.

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