Summary
Despite the increasing emphasis on data privacy, today’s B2B sales and marketing functions often still have little visibility into how data enters their systems. Incomplete, non-compliant, inaccurate, and duplicate data frequently infiltrates the technology that marketing relies on to execute programs and tactics. In this report, we describe a three-step process for auditing sales and marketing data ports of entry, interpreting the results, and taking action in response to the findings.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.