Best Practice Report

Data Confidence: Are You Prepared to Make Data-Based Decisions

June 19th, 2020
Julian Archer, null
Julian Archer


Modern B2B organizations are taking steps to empower their staff to make fact-based decisions — and reliance on untrusted data reports or gut instinct is being relegated to history. Although organizations frequently discuss the importance of the ability to make data-based decisions, few clearly understand the meaning of this concept and its implications for employees and organizational processes. In this report, we address the steps an organization must follow to assess its current data decision-making proficiency and the actions it must take to instigate a facts-first mentality.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.