Best Practice Report

Data Deprecation Requires A Marketing Measurement Renovation

Update Tactical Marketing Measurement And Data Tracking Methods With A Flexible Mindset

Tina Moffett
 and  three contributors
Mar 07, 2023

Summary

Data deprecation makes it difficult to track and extract marketing performance data from digital marketing, advertising, and mobile ecosystems. Limited data access impacts most tactical marketing measurement methods, which presents challenges to B2C marketers trying to understand which strategies are driving growth for the business. This report offers best practices for updating your mindset and the organization’s methods for marketing measurement.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).