Data Snapshot

Data Digest: Price, Bargain Hunting, And Environmental Impact Drive European Consumers To Make Secondhand Purchases

December 8th, 2021
With contributors:
Martin Gill , Melissa Chaudet , Rachel Birrell

Consumers buy secondhand or used goods to save money and find unique products. But environmental sustainability is also a key reason for European consumers — more so than for their US peers. Brands engaging in the secondhand commerce ecosystem have an opportunity to attract, acquire, and retain the 60% of French, 49% of UK, and 41% of US online adults who prefer to buy environmentally sustainable products. This report presents a snapshot of Forrester’s data on why US and European online adults choose to purchase secondhand products.

Want to read the full report?

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.