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Data Storytelling: Use This Five-Step Playbook To Drive Decision-Making With The Human Picture

Connect Insights From Data To Strategy And Implementation

August 2nd, 2021
Cinny Little, null
Cinny Little
With contributors:
Emily Collins , Jim Nail , Shynise McElveen , Christine Turley

Summary

Data about customers and the insights derived from it only creates value when organizations act on it. Data storytelling’s objective is to drive more and better decision-making about actions that matter based on data. The data can be quantitative or qualitative or “information” that supports decision-making about customer actions, values, behaviors, motivations, preferences, and information sources. The decision-making can range from changing budget allocation to redesigning a customer interaction to applying customer insight to guide innovation. Use this report to understand Forrester’s five-step playbook for storytelling, then download and use the PowerPoint-based template to create your story.

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