Data Unification: Three Options, One Goal

January 1st, 2018

Julian Archer

Summary

Unifying data from various systems is a challenging but critical part of forging a holistic data management strategy. B2B marketers have an incredible range of tools and technology at their disposal, but this propagation of systems often becomes overwhelming, which impedes effective analysis. This leaves marketers struggling to join data across disparate systems and generate the insights needed to power marketing activities. In this report, we define data unification, highlight its benefits, and describe three architectural solutions for putting it into practice.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.