Summary
Unifying data from various systems is a challenging but critical part of forging a holistic data management strategy. B2B marketers have an incredible range of tools and technology at their disposal, but this propagation of systems often becomes overwhelming, which impedes effective analysis. This leaves marketers struggling to join data across disparate systems and generate the insights needed to power marketing activities. In this report, we define data unification, highlight its benefits, and describe three architectural solutions for putting it into practice.
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