Case Study

DDI: Using The PMM Model To Improve Market-Focused Investment Decision-Making And Go-To-Market Processes

September 28th, 2020
Sam Somashekar, null
Sam Somashekar


Organizations that are extremely focused on tactical product updates may fail to invest in broader customer-centric innovation. The Forrester Product Marketing and Management (PMM) Model outlines best practices and key deliverables required to bring a solution to life and achieve ongoing commercial success. The improvements implemented by Development Dimensions International (DDI) provided role clarity and accountability across the revenue engine, improved the investment decision-making process, and raised team confidence. This case study shows how DDI used the PMM Model to improve customer-centric alignment and organizational role clarity to drive successful solutions.

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