Summary
Country-by-country Demand Waterfall® reporting might be interesting from a comparison standpoint, but stating that a country is different is insufficient for variable standards. Determine and codify factors that may impact conversion and velocity rates to enable multi-country as well as intercompany Demand Waterfall analysis. When operating in a multi-country environment, improve acceptance of standards and processes by recognizing the effects of both determinate and indeterminate factors.
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