Best Practice Report

Defining Target Markets The Forrester Way

January 1st, 2018


A growing number of B2B marketing and sales leaders are incorporating the concept of relative targeting into their planning strategies. We have seen some confusion around what factors should drive a relative targeting exercise. Our Relative Targeting Framework is an easy-to-use checklist that helps transform concept into practice.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.