Delight The Right Customers To Build A Successful Business

Businesses often chase high overall customer experience (CX) scores. But these beacon metrics, which measure the average experience across all customers, provide limited insights to business leaders on how the organization is really doing. We analyzed the scores from individual customers of top brands and determined that a small percentage of customers having unusually positive experiences drive a disproportionate amount of business success. This report gives CX pros a method for identifying customers whose positive experiences ensure the business thrives.