Best Practice Report

Demand Center: One Concept, Four Models

January 1st, 2018
Monica Behncke, null
Monica Behncke


In place for two years or less in most B2B organizations, the demand center is still in its formative stages. A demand center may take on different forms over its life based on a number of key criteria. Determining which type of demand center is the right fit will result in greater cost savings and more effective programs.

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