Best Practice Report

Demand Center: One Concept, Four Models

January 1st, 2018
Monica Behncke, null
Monica Behncke

Summary

In place for two years or less in most B2B organizations, the demand center is still in its formative stages. A demand center may take on different forms over its life based on a number of key criteria. Determining which type of demand center is the right fit will result in greater cost savings and more effective programs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.