Best Practice Report

Demand Creation Dashboards: Evaluating Program and Tactic Performance

January 1st, 2018


A demand creation program is a set of inbound and outbound tactics that are intended to achieve a quantifiable objective (e.g., activate, validate, accelerate). Choose metrics for demand programs and tactics to track relevant activities, outputs, impact and readiness. The primary measurement focus can be marketing-sourced or marketing-influenced pipeline and revenue, depending on the type of demand program.

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