Summary
The European Demand Creation Study was designed to help clients understand the tactics, tools and teams driving B2B demand creation in Europe; this report specifically examines data gathered from German respondents. The European Demand Creation Study was designed to help clients understand the tactics, tools and teams driving B2B demand creation in Europe; this report specifically examines data gathered from German respondents. When planning campaigns, organizations select tactics (offer/delivery pairings) and combine them to drive engagement with target prospects. Planning occurs without the benefit of external performance data that enables marketers to objectively assess tactic appropriateness and effectiveness.
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