Planning Guide Report

Demand Creation: Planning Assumptions 2019

August 3rd, 2018


SiriusDecisions has identified four planning assumptions that should drive the agenda of demand leaders in 2019 and beyond. B2B buyers have varied characteristics and preferences, and demand marketers need better tools to segment their buyers and determine the optimal strategy to engage. Demand marketers must revisit their data, infrastructure and skill requirements to properly resource a variety of demand approaches that support buyer needs.

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