Demand Type: Its Impact On Content Strategy

January 1st, 2018

Christine Polewarczyk

Summary

Aligning content with the buying process and buyers’ information needs are keys to an effective demand creation strategy. These process and information needs vary significantly depending on the type of demand being created. Use our demand type framework to clarify buyer information needs and ensure the most efficient use of content creation resources.

When it comes to content strategy, most B2B marketing leaders are well aware that time and resources are frequently wasted developing content that misses the mark. In this report, we examine how the concept of demand type can be used to more clearly define the buying process, buyer information needs and ultimately a more efficient and effective content strategy.

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