Case Study

Demandbase: Account-Based Marketing at Scale Delivers Results

January 1st, 2018


Account-based marketing (ABM) can seem complicated, but when methodically divided into sequential steps and implemented with the help of technology, it can deliver significant results. Demandbase faced a challenge typical of companies trying to grow fast without an army of marketers, along with the added pressure of becoming a use case for its own solutions. Demandbase deployed analytics to identify the best target accounts, and collaborate with sales to refine the account list and selection criteria for inclusion.

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