Charter Report

Demonstrating The Value Of Product Management

January 1st, 2018

Summary

Product management leaders often find that the role of the product management is not respected, fully valued or understood by the rest of the organization. They want to prove the value of product management, but struggle to find the right approach and opportunity for doing so. In this report, we describe a four-step process for demonstrating the value of product management.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.