Chart Your Course Report

Demystifying The Language Of CX And UX

Essential Definitions For Your Execs To Avoid Making Misguided Strategic Decisions About CX And UX

David Truog
 and  ten contributors
Oct 02, 2018

Summary

CX and UX pros can’t go it alone — you need your colleagues to be onboard, to deliver the right experiences to your customers. The foundation for this is a shared understanding of what you’re talking about. To help grow your colleagues’ fluency in essential CX and UX language, we’ve created a lexicon of key definitions in terms your colleagues will understand — simple, clear, and free of jargon. We’ve grouped them into tables — each one goes progressively deeper, so you can distribute them gradually, to educate without overwhelming.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).